2013 State of the Sport – Part I: “Core Runner” Profiles

April 24, 2013

Record 30,000-plus national survey respondents reveal income, education, running habits, favorite distances, favorite products and more!

Typical U.S. Male Runner
Demographics
Average Age: 43.8
71.8% Married
73.5% College educated
76.5% Earn a household income of $75,000+

Running History
Average number of years running: 13.6
Average number of running events participated in during the last 12 months: 8.0
65.9% have completed 1 marathon or more in their lifetime

Running Routine
72.4% Run/Jog 4+ hours each week
78.5% run 12 months a year
Average number of days run per week: 4.1
Average number of miles run per week: 25.5
62.8% describe themselves as “Frequent/Fitness Runners” and 22.8% as “Serious Competitive Runners”

Running Preferences
Favorite race distance is the Half-Marathon (38.1%)
Interested in entering next year: Half-Marathon (73.4%), 5K (54.3%), Marathon (53.9%), 10K (52.7%)

Motivation
Primary motivation to start running: For Exercise (21.0%), Weight Concerns (15.3%), Competed in School and Never Stopped (9.3%)
Motivation to continue to run: Staying in Shape (76.8%), Staying Healthy (74.7%), Having Fun (60.9%)

Product Preferences
Average number of running shoes purchased in last 12 months: 3.1
Last running shoes purchased: ASICS (21.7%), Brooks (20.4%), Nike (11.9%), Saucony (11.8%)
65.4% spent $90+ on their running shoes and 38.9% purchased their running shoes at a specialty running store
Favorite brands of running apparel: Nike (59.7%), Under Armour (43.9%), Brooks (35.0%), ASICS (31.8%), adidas (30.6%)
69.0% spent $100+ on running apparel in the last 12 months and 60.0% purchased running apparel at a specialty running store

Health
Average Weight: 174.4 lbs
Average Height: 70.42 inches / 5 feet, 10.4 inches
Average Body Mass Index (BMI): 24.7
43.1% are content with their weight
42.5% are content with their fitness level

 

Reference: Running USA

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